Google Business Profile & Local SEO
Get found by customers searching for you right now in Sutherland Shire
Your Google Business Profile is often the very first thing a customer sees - before they even visit your website.
We set it up, optimise it, and keep it working hard for you.
Most customers find you on Google Maps before they ever find your website. If your profile is incomplete, unclaimed, or has no reviews, they’ll scroll straight past you to a competitor — even if you’re the better business.
What's included in Google Business Profile management?
Profile setup & verification
Local SEO optimisation
Review generation & management
Photos & posts
We upload and manage photos, updates, and offers on your profile regularly, keeping it active and current, profiles that are “alive” rank and convert better.
NAP consistency
We make sure your Name, Address, and Phone number match exactly across Google, your website, and other directories – inconsistencies quietly kill local rankings.
Ongoing monitoring & reporting
We track your visibility in local search and Maps results, and let you know exactly how your profile is performing.
Who is Google Business Profile Management for?
This service is perfect for:
- Business owners who've never claimed or verified their Google listing
- Businesses with an outdated, incomplete, or inactive profile
- Local service businesses competing for "near me" searches
- Business owners who don't have time to manage reviews and posts themselves
How we set up and manage your Google Business Profile
Every Crafted Digital project follows the same proven process
Book a Discovery call
You talk directly to Lisa about your business, your customers, and the current state of your Google listing (or lack of one).
Audit & claim
We check if a profile already exists, claim or verify it, and audit what’s missing or holding back your local visibility.
Optimise & build out
We write your business description, set your categories, add service areas, upload photos, and structure everything around what your customers are searching for.
Launch & monitor
Optional ongoing management
Don't have any reviews yet? No problem.
Not every business starts starts with a strong online reputation. We can help you build one from the ground up – getting your first genuine reviews in place and setting up a simple system so happy customers keep leaving them.
What We Can Help With:
- Review request templates | simple scripts and links to make it easy for happy customers to leave a review
- Review response writing | professional responses to reviews (good and bad) that protect your reputation
- QR code review cards | physical or digital prompts your team can hand out on the job
- Reputation monitoring | we keep an eye on new reviews and flag anything that needs your attention
- Competitor benchmarking | see how your review count and rating stacks up against local competitors
FAQs
What is a Google Business Profile and do I actually need one?
I think I already have a Google Business Profile - how do I check?
How do I verify my Google Business Profile?
Verification usually happens by postcard, phone, or email depending on your business type. We handle the entire verification process for you, so you’re not stuck waiting on a postcard that never arrives.
Why isn't my business showing up on Google Maps?
ow do I get more Google reviews?
We set up a simple system – request templates, QR codes, or direct links — that makes it easy for happy customers to leave a review, and we help you respond to every one professionally.
What is NAP consistency and why does it matter?
NAP stands for Name, Address, and Phone number. If these details don’t match exactly across Google, your website, and directories, it confuses Google and can quietly hurt your local rankings. We check and correct this as part of every setup.
Can you manage my Google Business Profile ongoing, not just set it up?
How long does it take to see results from Google Business Profile optimisation?
Some improvements (like appearing correctly in searches) can happen within days of verification. Ranking higher in the Map Pack for competitive terms typically takes 1–3 months of consistent optimisation.
Do I need a website as well as a Google Business Profile?
Ideally, yes – they work together. Your Google Business Profile gets you found locally, while your website builds trust and converts that interest into enquiries. We can set up either or both.
Can you guarantee my business will show up in the Map Pack?
No one can ethically guarantee Google rankings, including Google itself. What we can guarantee is a fully optimised, verified profile built on proven local SEO practices, giving you the best possible chance of ranking.